How a Narrative Calendar Is Built
How does insight turn into steady, credible communication?
The Question.
Communication without a plan becomes a stream of disconnected posts. A narrative calendar gives every piece of content a purpose: which priority it serves, who it is for, and why now.
Our Approach.
- 01
Priorities
Research sets the month’s key themes.
- 02
Moments
We map parliamentary sessions, constituency events, and public dates.
- 03
Audiences
We decide who each theme is for, including young audiences.
- 04
Formats
We match message to format: explainer, carousel, short video, or press note.
- 05
Approve & publish
Every item is approved before publication.
- 06
Review
Monthly performance and learning review.
Signals & Tools.
Research findings, issue monitoring, channel performance data, and youth format insight.
An elected representative’s office has been posting regularly, but without a thread connecting the posts. A narrative calendar organizes the month around three research-backed priorities, links parliamentary work to constituency updates, and adds short video for younger audiences. Monthly reviews then refine the mix.
What the Client Receives.
- Monthly narrative calendar
- Content across agreed formats and channels
- Approval workflow
- Monthly performance review
Safeguards.
- Approval-first publishing
- Source-first content
- Secure account access
Turn Your Work into a Story People Follow.
Every conversation is confidential.